The third series of lectures and workshops within the IP "Language and Culture Data: Methods and Applications", coordinated by the University of Lodz, in collaboration with the University of Savoie, Chemnitz University of Technology, and Ege University, is meant to explore the dialectics of culture and (mass)mediated communication, along with both challenges and prospects that technology, in particular in the form of new media, offers to audiences in globalized and mediatized world.
Like the two previous editions of the IP, the 2012 programme sets as its objectives: theoretical and methodological advancement in research on the interface of language, culture, and communication, the development and implementation of an integrated teaching curriculum, enhancement of research collaboration and academic/professional mobility, and the creation of the platform for multi-dimensional cooperation between universities and other institutions in the public sphere working with cultural artifacts and communication (e.g. mass media, museums, etc.).
The 2012 IP will focus on three thematic areas:
- communication over the centuries - signs and meanings
- cultural artifacts, technological tools and communication systems
- traditional and new media in interpersonal/intercultural communication, education, and entertainment.
Organized in Izmir, known for its rich historical and cultural heritage, the IP will use the resources of Ege University and its research and teaching expertise in communication and media studies.
The project is directed at advanced MA and PhD students intending to explore the interface of culture and communication in the EU and non-EU context, and apply this knowledge and skills in their academic and professional setting.
The IP will employ a variety of teaching methods and techniques: lectures, workshops, seminars, hands-on sessions (on photography and documentary making), student presentations, mini-projects and eld trips. The participants will also be exposed to state-of-the-art ICT environment implemented on an e-learning platform.
On completion of the IP, the students who pass the nal test and submit the work required will be granted 6 ECTS.
The outputs of the project will include videoed lectures and workshops, new integrated curriculum for teaching communication and culture, student mini-projects, website and e-learning platform (continued from year 1 and 2), and media corpus. The envisaged learning outcomes encompass a better understanding of the development of communication over the centuries, acquiring new skills in interpreting, evaluating, and creating cultural artifacts and greater efciency in using new media and technological tools while collecting, analyzing and documenting language and culture data in the mass-mediated context.